Cash Flow: The Uncertain Coin Flip

Back in the day you were certain that when you flipped a coin, you had a 50/50 chance that it would land on either heads or tails. Your level of certainty was determined by how quickly you could access a coin prior to yelling, “HEADS”, and it was much easier to find a coin back then. Today, it takes longer to find a coin, and that increases the level of uncertainty that you can play the coin toss game.
Remember, certainty is not the result of how the coin lands. Nope. Certainty is determined by your ability to access a coin in the first place. Now, what’s that got to do with my business’ cash flow?
I’m certain you know how to run your business. I’m also certain you understand operations, people, and the inner workings of your business. However, an unimaginable level of uncertainty begins to appear when the wrong capital structure is in place and your cash flow becomes pinched. One early warning sign that uncertainty maybe creeping into your cash flow occurs when you find yourself stressing about making payroll.
Ok. Enough about the coin flip analogy. Our CEO, Stacey Huddleston, was a recent guest of The Energy Fellows Podcast, where he discussed the level of economic uncertainty many business owners face right now and several other factors that may affect their ability to access capital to support their immediate cash flow needs. He spoke to Mark Stansberry about how the Fed’s rapid increase of benchmark interest rates has added to the dogpile of other issues keeping business owners up at night.
And of all the things to worry about, did you ever think cyber security would be a business owner’s stressor? Stacey mentioned thriving companies have realized the importance of adding cyber security teams to their staff or they’ve outsourced this highly complex risk mitigation service to people like Lucas Johnson at Onsite Logic to provide peace of mind with their very best cyber security protection. How does cyber security affect a business owner’s ability to access capital? I encourage you to reach out to Lucas with that question, and I’m certain he can provide case study after case study of how cyber attacks lock up a company’s ability to access capital.
We know business owners are under a tremendous amount of stress right now, and there are several factors that continue to change each day. Increased COGS, increased labor costs, supply chain shortages, cyber threats, and several other factors that may increase your stress level. To top it off, how your business loans are structured is critically important to the ever-changing capital needs of your business. The way your business loan was structured five years ago may not be the best structure and availability required for your business today, and Green Zone Capital Advisors can help with that.
Let’s set up a free call today to discuss your business loan structure, your ongoing capital needs, and learn about how we help clients access MORE capital with the right structure to support their business, including how we help manage our client’s first impression with a lender.
Check out the industries we serve and reach out when you’re interested in learning more. Green Zone Capital Advisors leads with integrity and transparency.
